We supported our client West Cheshire College during National Apprenticeship Week with a strategic PR campaign promoting the benefits of Apprenticeships to both businesses and individuals. Activities included an employer survey about how Apprenticeships have helped business performance; supporting the College’s Apprenticeship Star Awards; promoting Vauxhall’s new Trailblazer Apprenticeship; case studies for social media purposes and an employer e-newsletter . Coverage was secured across the regional media including local press, local radio and business publications.