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Red Box Marketing Communications

How to turn your social media strategy into a success

April 17, 2015

Over 2.1 billion people across the world use social media making it one of the biggest platforms for businesses to reach their audience.  The use of social media can go very right or awfully wrong.

With a mass amount of people to potentially target, how do you make sure you’re targeting and grabbing the correct audience’s attention?

Below are some top tips from Red Box Marketing on how to maximise on your social media use:

  • Keep posts simple- quick, punchy and straight to the facts.
  • Capture your audience at the correct time- this will depend on your audience
  • Don’t base your success on how many followers you have- it is more about quality posts and interaction than quantity
  • Be responsive- make sure you reply to queries and complaints immediately
  • Encourage your team to share posts- the more they are shared the more people it will reach
  • Remember your audience- write engaging posts that your target audience would be interested in
  • Keep on top of analytics- you will be able to see what is working and what isn’t so you will have a more streamline process.
  • Make sure you keep your posts consistent but not too often, you don’t want to bombard your target audience.

Louise Lewis, Director at Red Box Marketing, said: “Social media has taken the world by storm and has become a key tool to market any business but only if it is used effectively.

“Following our simple tips, you can maximize on your social media activity to engage and communicate with your audience.”

For more information about Red Box Marketing, call 01925 839828.