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November 12, 2012

·         New research reveals school teachers and parents are struggling to give appropriate careers guidance

·         Parents and young people invited to speak to West Cheshire College’s Careers Advisors


West Cheshire College is calling on parents to contact them for guidance on today’s job market and to find out more about the different routes into work available for young people.  


The recommendation comes as new, independent national research by the Association of Colleges released today to mark Colleges Week (11-18 November), finds that school teachers and parents admit they are struggling to give the right advice to prepare young people for the world of work (1).  The research finds:


  • One fifth of parents (20%) feel out of their depth advising their children about careers, whilst 32% say they only feel comfortable talking about jobs with which they are familiar
  • Nearly one fifth (19%) of parents say they give their child the same jobs and careers advice they received from their parents
  • Some parents readily admit their children are ill-prepared for work, with more than one in 10 (11%) confessing they wouldn’t even employ their own child
  • 44% of school teachers admit to giving a pupil bad or uninformed advice in the past
  • 82% of school teachers don’t feel they have the appropriate knowledge to advise pupils on careers
  • 72% of parents think education should be more focused on preparing young people for employment
  • Indeed, 93% of school teachers and 94% of parents want pupils /their child to have more access to employers and businesses


Sara Mogel, Principal at West Cheshire College, said: “Making decisions about the future can sometimes be very difficult for young people.  At the College we have a dedicated and experienced team of career advisers that can help discuss the different options available for young people whether it is to stay at school, come to College, get a job or start an Apprenticeship.”


Steven Jones, from Wirral, who met with the College’s careers advisers, said: “I’ve never really had any good careers advice in the past. I sat down with an adviser at College and spoke to them about what I was interested in doing and discussed my career goals. The team really helped me and outlined about three courses that I might be interested in.


“I have now applied to university to study marine engineering and in the future my goal is to work abroad.”


Sara Mogel added: “As well as providing impartial advice about careers, we prepare our students for the world of work through our full-time vocational courses. All our students learn in real working environments and gain invaluable work experience through our close connections with employers.


“Last year we organised 900 work placements for our full-times students and this year it will be nearly 2000 work placements – this ensures they have the right skills and experience that employers are looking for so they can go straight into employment.”


Lisa Jones, 16, from Ellesmere Port, who is studying vehicle maintenance, carries out real car services on staff and students’ cars in the College’s motor vehicle workshop.

Lisa said: “Being in the workshop is like working in a real garage – its great experience. I want to be a mechanic in the army and this course will give me the right training to achieve that.”


Students get hands-on experience at the College’s motor vehicle workshop.

West Cheshire College is holding a Careers Open Evening at its Ellesmere Port Campus, Sutton Way  on Wednesday 14 November as part of Colleges Week 2012. The Opening Evening is open to young people and adults from the region and will give them the opportunity to speak to local employers, universities and the College’s careers advisers.


Colleges Week ( now in its fifth year, is a national initiative that seeks to raise awareness of the vital role Colleges play in improving people’s chances of getting into work and helping businesses to grow.  Working to a central theme of employability and work-readiness, activities will be held up and down the country to encourage people to ‘get into College’ and find out what it can do for them. 

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