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Students style gets approval from fashion elite

June 13, 2014

The talents of two West Cheshire College retail students have been recognised by the Elle Macpherson Intimates Store, after they designed a window display for her lingerie store at Cheshire Oaks Designer Outlet.

Jennifer Grocott, 25, from Sandbach, and Elizabeth Davidson, 26, from Flintshire, won a competition to design a Valentine’s Day display for the Elle Macpherson Intimates store.

Emma Nelson, Store Manager, approached West Cheshire College about the competition which tasked students to design their window shop display with a budget of just £20.

The winning design was chosen after students presented their designs and ideas to Emma Nelson, Manager of the Cheshire Oaks Elle Macpherson Intimates Store, and Jayne Kelly, Visual Merchandiser who then sent the designs to the Elle Macpherson Head Office.

Jennifer, who is studying an ABC Diploma in Fashion Retail, said: “It was an amazing feeling when we were told that we had won the competition.

“We got to see what it’s like to work in a retail environment, understand the pressures involved and gain practical experience which I hope will help me secure employment in the future.

“Overall it was a great experience and taught me that visual merchandising is the career I want to pursue.”

Jennifer and Elizabeth only had a week to bring their design to life, which meant sourcing all their own material and making all the props used in the display by hand which included parasols made out of vintage love letters.

Jo Williams, Fashion Retail Programme Leader at West Cheshire College, said: “This was such a great experience for both students.

“They got to have a taste of what it’s like to be a Visual Merchandiser and gain valuable practical experience.”

Brian Handley, Centre Manager at Cheshire Oaks Designer Outlet, said: “The students at West Cheshire College did an outstanding job dressing the Valentines window of the Elle Macpherson store.

“The Store Manager was very impressed with the high standard of work carried out by the students and we are delighted to have been able to provide this experience.

“All of the designs entered into the competition were of an exceptional level and we hope to offer this opportunity again in the future.”

After showcasing their hard work and ability, both students have secured future work experience with the Cheshire Oaks Visual Merchandiser.

For more information about studying retail or any part-time, full-time courses or Apprenticeships at West Cheshire College; call the College hotline: 01244 656555, visit www.west-cheshire.ac.uk or pop into one of our Campuses to pick up a copy of our latest prospectus. 

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